A new brand for Inspection Technologies: The Waygate Technologies Story
The inspection technologies business of Baker Hughes Digital Solutions introduced a new name, logo and website on January 28, 2020. The former GE Inspection Technologies (GEIT) is now called Waygate Technologies, a Baker Hughes business.
As the world leader in non-destructive testing (NDT), Waygate Technologies offers the broadest portfolio of industrial inspection solutions – including radiography and computed tomography (CT), remote visual inspection, ultrasound and eddy current technologies – that ensure quality, safety and productivity for the customer.
Founded in 2004, GEIT joined Baker Hughes in 2017 when GE merged its Oil & Gas business with Baker Hughes Inc. GEIT’S rebrand to Waygate Technologies comes as part of Baker Hughes’ planned separation from GE, following GE’s divestment of its majority ownership in the company in 2019. With a new brand, Waygate Technologies will continue to be a leader in industrial inspection and remain a part of Baker Hughes in the Digital Solutions segment.
Waygate Technologies brings in together more than 125 years of experience and the rich expertise and heritage of its strong legacy names such as Krautkrämer, phoenix|x-ray, Seifert, Everest and Agfa NDT technologies, as well as the unrivalled precision and quality of German engineering.
The new brand name signifies two things. The term “Way” refers to a new direction for manufacturing and quality control. The term “Gate” describes the role Waygate Technologies plays in meeting the quality standards as an inspection checkpoint.
The new logo shows advanced 3D inspection in an abstract way. It implies both the scanning of a 3D cube as well as the three key technologies used for NDT inspection – radiography, computed tomography and ultrasound.
Nicola Jannis, Senior Vice President of Waygate Technologies at Baker Hughes, sees the launch of Waygate Technologies as an important step for the next phase of the business: “We wanted to create a new identity that reflects what we stand for today, and in the future: ensuring safety, quality and productivity for major industries around the world. We have been known as an industrial inspection solutions company and the world leader in NDT. We are however also driving innovations to deliver data and insights that will not only improve the quality and durability of products across industries, but also significantly enhance our customers' productivity and competitiveness.”