Apuane Learning Center

The venue

The Apuane Learning Center (ALC) is a Baker Hughes training and conference center opened in 2024, located within the Massa site.

The ALC takes its name from the Apuan Alps, the Tuscany mountain range that serves as the inspiring backdrop for the new center. With 800 square meters of floor space, ALC houses conference rooms, a networking area, and an Agorà. It can accommodate up to 140 participants in an environment that combines high-tech functionality with comfortable design.

The facility hosts conferences and training courses serving both Baker Hughes employees and those of other companies and organizations. Immersed in a cutting-edge industrial setting, it gives local associations, schools, and universities the opportunity to hold their own events.

Baker Hughes is an energy technology company that develops and manufactures innovative solutions that are exported worldwide. Massa includes five Centers of Excellence for advanced production and testing of our energy technologies.

Services

The ALC offers a variety of services, enabling various types of events:

Video conferencing system for event management, conferences, and remote training in hybrid mode
Relaxation area
Catering services
Wi-fi network in all rooms
Technical assistance
Parking

Catering

Several catering services are available, which can be customized as needed for breakfasts, buffet lunches, and cocktails—served in either the networking area or meeting rooms.

Meeting rooms

The center has eight conference rooms with a flexible set-up and all the technology needed for hybrid (in-person and remote) events and meetings, including directional video cameras with face tracking and ambient microphones. Large screens (from 85" to 98") and wi-fi connections are available in all rooms.

Thanks to their retractable partition system, the three largest classrooms can be combined to accommodate up to 140 seated people. Through audio-video interconnection, the rooms can be used independently or synchronously, increasing layout flexibility and enabling different types of events.

Agorà

The ALC has a common space ("Agorà") that can host up to 60 people in a comfortable, informal setting equipped with high-definition video projector, remote connection, and click-share technology for local and remote sharing of HD audio-video content.

With its innovative design and wooden staircase, the Agorà is the perfect space for networking, informal meetings, and training sessions.

Auditorium

The Apuane Learning Center has a modular space: the Auditorium. Thanks to the retractable partition wall system, the three largest rooms, when combined into a single space, can accommodate up to 140 people seated. The advanced audio-visual interconnection system allows flexible use of the rooms, both independently and synchronously, ensuring maximum versatility and making the Auditorium the ideal solution for training events, conventions and conferences.