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Panel discussion

Digital Transformation at Pace & Scale: Cloud, Platform & Industry Solutions

Annual Meeting 2018

Microsoft started moving everything to the cloud in 2009, Accenture in 2011. When Microsoft declared in 2011 that every business was a digital business, oil and gas companies didn’t get on board right away but they soon started to see the value and invest. There was a pause when oil prices dropped, but activities in 2017 proved the concept.


Microsoft sees great digital momentum across the industry, with many customers—even in highly regulated sectors—using the cloud for mission-critical operations.

More than investment and technology, this kind of big change has required a cultural shift within organizations.

Santina Franchi, General Manager for Western Europe, Microsoft

Microsoft started moving everything to the cloud in 2009, Accenture in 2011. When Microsoft declared in 2011 that every business was a digital business, oil and gas companies didn’t get on board right away but they soon started to see the value and invest. There was a pause when oil prices dropped, but activities in 2017 proved the concept.


Microsoft sees great digital momentum across the industry, with many customers—even in highly regulated sectors—using the cloud for mission-critical operations.


Accenture has similarly learned that significant change and investment are required, and that collaboration is critical to successful digitalization. The company helps oil and gas operations learn from experience and best practices in other industries—many of which face the same kinds of challenges.