Radical efficiencies

Efficiency and productivity are crucial to this industry, and we need a lot more of both. It’s our ambition to create the leading, full-stream equipment and services provider that will deliver economic improvement for customers across the whole spectrum of the industry.

Customers and their investors are concluding that, unless we find a way to operate fundamentally differently, we as an industry, will continue to deliver subpar returns. Technology will help us reset the bar on expectations. The opportunity is real, and the tech development is underway — and we are on the forefront of it.

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