Navigating the new normal

Some classify the oil and gas industry as a series of inconsistencies. Downturns in the industry are cyclical, yet this is one of the greatest in the past 50 years. In order to learn from our mistakes, we need to keep our focus moving forward, specifically in regards to digitization.
What the entire industry has in common is a huge untapped potential that can be released for the benefit of us all. This is where enhanced collaboration comes into play. We have plenty of challenges, but it’s up to us to do everything we can to improve and excel.

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